Small Business Saturday in Alamogordo: Nov. 28, 2026

Small Business Saturday in Alamogordo is Saturday, November 28, 2026, the Saturday after Thanksgiving. The main celebration is downtown on New York Avenue from 8th Street to 12th Street, with holiday promotions, sales, food trucks, cash prize drawings and photos with Gingy the Gingerbread Man. If you own a small business, you can sign up with the Alamogordo Chamber of Commerce for promotion and support until Friday, November 6.

What is Small Business Saturday in Alamogordo?

It is a day set aside to shop at the local businesses that make this town feel like home. According to the KZZX community announcements, the Alamogordo Chamber of Commerce, Alamogordo MainStreet, the Small Business Development Center and the City of Alamogordo are inviting everyone downtown to celebrate small businesses and what they give back to the community.

Here is what has been announced so far.

Event hours had not been posted when I checked, so I will add them to my Alamogordo holiday events calendar as soon as they are announced.

How can my business take part?

Small businesses that want to join the promotion can register with the Alamogordo Chamber of Commerce by Friday, November 6. You can stop by the Chamber at 1301 N. White Sands Blvd., call (575) 437-6120 or email hello@alamogordo.com.

If you are on New York Avenue, Alamogordo MainStreet is a good second call, since the main event happens on its blocks. Even if your shop is across town, it is worth asking how to be included, because the day is promoted citywide.

What can shoppers expect downtown?

Expect a festive street. The hosts list holiday promotions and sales at local shops, food trucks, cash prize drawings and a chance to take a photo with Gingy the Gingerbread Man, which the kids will love.

My tip is to make a morning of it. Park once, walk New York Avenue from 8th to 12th Street, grab lunch at a local spot like Oppenheimer Gasthaus and knock out a few gifts before the holiday rush.

Why does shopping local matter in a town our size?

When you buy from a local shop, more of that money stays here. It pays local wages, keeps storefronts full and helps the downtown blocks that have seen so much new investment in recent years.

A busy, walkable downtown is also one of the first things people notice when they visit Alamogordo for the first time.

What does this mean for homeowners and people moving here?

Healthy local businesses are part of what holds home values up. A downtown with open shops, restaurants and events makes nearby neighborhoods more appealing, and it gives newcomers an easy way to meet people. If you are new in town or planning a move, a Saturday on New York Avenue is a great introduction, and my moving to Alamogordo guide covers the rest.

Frequently Asked Questions

Details are from the KZZX Your Country 105.3 public service announcements, the Alamogordo Chamber of Commerce and Alamogordo MainStreet, checked 29 October 2026. Event hours and activities can change, so check with the Chamber before you go.